As we are entering the post-covid-age, there are plenty of changes and challenges businesses face. More than ever, clients and consumers expect a new degree of digitization from businesses across industries. While new online experiences are developing, consumers are more value-driven than ever. Sustainability, consciousness and climate friendly philosophies are on the rise, highly increasing with latest economic developments.

How do businesses catch up with these ever-changing needs? First off, how a brand presents itself online will become increasingly important. This presence goes way beyond Social Media activity or cross channel marketing. A highly thought-out brand identity is what makes modern brands stand out. Visual consistency will stay an important factor, while other parts of business branding will become far more important: The brand personality. 

How a brand positions itself towards critical political as well as economic changes and topics is one of the main tasks to carve out when creating an identity that fits your business. Where we used to create logo designs, a packaging or a branded color, we are now creating a philosophy, a story and a standpoint. Brand values have become increasingly important and are giving consumers a feeling of being understood. Sharing political interests may sound like a difficult task to master, but once you’ve figured out what your consumers values and philosophies are, you can stand up for your brand’s values with confidence.

201 is the perfect partner for marketing and research. We have developed custom-tailored technology to find out exactly where your customers stay and how to communicate with them. We create detailed reports, describing your target audience and taking it from where it stands. You can focus on your product while we are creating your brand philosophy, story and values tailored towards your ideal audience. For the brand of tomorrow.